SAMSUNG CHEF COLLECTION in 2014 Seoul Living Design Fair | Pavilion
Client : Samsung Electronics
Location : Coex, Samsung-dong, Seoul, South Korea
Design : Jung sb, Collaborate with Betwin space design (http://www.betwin.kr)
2014 서울 리빙 디자인 페어의 삼성 쉐프 컬렉션의 주방기기 전시 부스를 디자인 하였다. 새로운 모델의 주방기기 재질감을 표현하고자, 얇은 와이어와 금속 각파이프를 사용하였다. 전시장의 특성상 빠른시간안에 설치가 되어야 하므로, 모듈별로 미리 제작한 후, 현장에서 조립하였다. 또한, 전시장 내부에서 컨셉을 표현하기위해 빛과 물의 진동을 이용한 인터렉티브 디자인 기법이 적용되었다.
This space was design to promote the brand new Samsung kitchen appliances. The main concept for design was reflection and texture of the material. In order to express the surface of the brand new models, the space was covered by very thin metal wire. Wire was set on the 36 metal cube boxes in advance, and these were assembled in the exhibition area.
Interactive design was performed inside of the exhibition area. When people walked along the corridor, bubble jets and lights which were placed underwater were activated, making lights to be looked like flowing water. This showed the product's concept that a combination of analogue and digital.